Built to Perform Online
Ongoing design & development for PLAE: elite training environments, worldwide
235+
“After migrating our website from WordPress to Webflow with another agency, we partnered with Neauflow to improve our site’s design, usability, and lead generation. The project was seamless from start to finish, great communication, thoughtful design decisions, and alignment with our brand strategy throughout. Our site now performs beautifully for both users and our team, and we continue working with Neauflow on an ongoing retainer as a trusted partner in our digital growth.”
Who they are?
PLAE is a global leader in high-performance athletic flooring, equipment and custom training environments. Trusted by elite training facilities, universities and professional sports teams around the world. Their speciality is fully custom branded facilities. If you want your team's logo and colours running through the gym and training space, PLAE is who you call.
What they needed?
They already had a strong brand and an established website, but needed ongoing design and development support to refine, expand and maintain it as the business evolved. When I started working with them they'd just migrated from WordPress, and some pages felt disjointed, their brand and visual identity had moved on since the site was first built.
How we helped?
Working on retainer, I've developed their identity online, completely restructured the home page and navigation, designed and built new pages, optimised layouts, fixed site bugs, and improved lead generation with HubSpot integration. I've also organised technical documentation for SEO and AEO so PLAE appears in AI-driven search results. Below is a closer look at some of that work.
Website Updates
New Product Releases
